The x term appears twice — once from each parenthesis — so it comes out doubled. Now line that up against the expression you actually have, x² + bx. The middle terms must agree, so 2p = b, which means p = b/2. And once p is settled, the constant is not a choice — it is forced to be p² = (b/2)². That is the entire rule. You halve b because the middle term doubled; you square it because the last term is p times p.
The picture says the same thing. The strip of area bx has to be split so that half can go on the right and half on the bottom — a square needs both sides padded equally. Each piece is b/2 thick, so the corner they leave behind is b/2 by b/2, and its area is (b/2)². Geometry and algebra hand you the same number.
| b | half of b | add (b/2)² | becomes |
|---|---|---|---|
| 2 | 1 | 1 | (x + 1)² |
| 6 | 3 | 9 | (x + 3)² |
| −8 | −4 | 16 | (x − 4)² |
| 5 | 52 | 254 | (x + 52)² |
| −3 | −32 | 94 | (x − 32)² |
Two sign facts worth pinning down. The number you add is (b/2)², and a square is never negative — so you are always adding, even when b is negative. But the number that goes inside the parentheses is b/2 itself, sign and all: b = −8 gives (x − 4)², not (x + 4)².
Where the ± comes from. At the end you meet something like (x + 3)² = 16 and “take the square root of both sides.” Said precisely, √(A²) is not A — it is |A|, because the radical always returns the non-negative root. So the honest line is |x + 3| = 4, and a quantity whose distance from zero is 4 is either 4 or −4. That is the ±. It is not decoration, and dropping it silently deletes one of your two answers.
One reassurance about checking. Every step here is reversible — adding the same amount to both sides, dividing by a nonzero a, rewriting a trinomial in factored form. Completing the square therefore never invents extraneous solutions the way squaring both sides of a radical equation does, and there are no excluded values to exclude, since a polynomial is defined for every real x. Check anyway: the check catches arithmetic slips, and it is the only step that can.